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E3 2022’s Cancelation Leaves A Hole Summer Game Fest & Xbox Can’t Fill

Summer Game Fest will almost certainly have some exciting reveals this year, and may continue to grow into an even larger event, but the scheduled Xbox and Bethesda showcase highlights how small publishers may be adversely affected by E3 2022 being canceled. Getting the gaming community’s undivided attention for three days is a major benefit to indie games that are able to have their trailers featured at E3. Large companies like Microsoft will simply transition to what Sony has already been doing for three years – host individual presentations. Microsoft, Sony, and Nintendo all have large enough followings to make up for the marketing buzz lost through E3 2022’s cancelation.

E3 2021 gave a boost to small games, but now there isn’t a definitive event for the ever-growing indie market to promote its games at. Summer Game Fest seems to be the next best option, but most of the attention will likely be on its opening night live show, which has limited availability compared to E3’s industry-wide blitz. Summer Game Fest is simply not big enough to replace E3 just yet, and companies that have the means will just continue on under their own power. Microsoft has even set its Xbox showcase for its normal E3 time slot, the second Sunday in June. The frequency of Nintendo Directs means one is likely in the next few months, and if Sony’s last two years are any indication, a PlayStation showcase will also happen this summer. E3 2022‘s cancelation wasn’t surprising, but it’s left a void that the industry seems collectively ill-equipped to fill.

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